As theaters across the U.S. shut down, studios are experimenting with releasing on-demand, but for tentpoles “the math really doesn’t work.” While NBCUniversal and Sony Pictures are offering films on a pay-per-view basis, media analyst Rich Greenfield says “they’re doing this out of complete distress and as some kind of unique learning experience rather than as a shift in strategy.”
Source: Virus Crisis Forces Hollywood to Reckon With Collapsing Theatrical Windows