An initiative led by Hollywood talent agency CAA to set up a virtual film market that would replace the Cannes Marché du Film in the event of its cancellation due to coronavirus is being welcomed by some European sales agents, and has prompted Cannes to announce its own virtual market. The initiative, which has widespread buy-in, comes as companies get antsy about the fact that the Cannes Film Festival and market won’t yet confirm whether or not they will cancel.
Source: Virtual Cannes Market Plans Begin Taking Shape Spurred by Agency-Led Initiative