Media Usage Expected to Rise During Crisis: Nielsen

Media usage is expected to increase as more Americans are forced to remain in their homes because of the coronavirus crisis, according to a new report from Nielsen. Nielsen said that staying put can lead to to almost a 60% increase in the amount of content watched. “Considering that consumers around the globe are already leaning into the growing ray of content options and channels, a 60% increase is significant,” the report said.

Source: Media Usage Expected to Rise During Crisis: Nielsen

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