Today, as we see spending on premium scripted content — both in production and marketing — rapidly accelerate, there has been a pronounced shift in business models from linear to on-demand; the result thus far has been a race to the bottom for profit margins and free cash flow generation. Will the media giants treat profit participants in the same manner as the giant digital companies?
Source: Ken Ziffren: How Talent Deals Are Evolving as Studios Become Streamers (Guest Column)