Cost to Rent a Theatrical Release at Home Is Three Times the Public’s Ideal Price Point 

Studios are making their new and current theatrical releases available for rent on streaming as movie theaters close their doors in the wake of the coronavirus outbreak. But even as consumers say they are watching more content because of the pandemic, the price point on these rentals is more than three times what consumers would prefer to spend.

Source: Cost to Rent a Theatrical Release at Home Is Three Times the Public’s Ideal Price Point – Morning Consult