YouTube says it paid the music industry over $3bn last year. Is that good?

According to a blog from YouTube CEO Susan Wojcicki published Friday (February 14), YouTube handed music rightsholders over $3bn from ads and subscriptions combined in the 12 calendar months of 2019. Wojcicki claims that YouTube is successfully partnering with the music biz to “grow revenue, break new artists and promote music”.

Source: YouTube says it paid the music industry over $3bn last year – equivalent to 20% of its annual ad revenue. Is that good?

Get the latest RightsTech news and analysis delivered directly in your inbox every week
We respect your privacy.