While Amazon, Apple, Netflix and Google may be the barbarians at the gate looking to disrupt traditional media, the NFL probably isn’t ready to sell exclusive rights to streamers, according to people familiar the matter. Instead, the current players — Disney (which owns both ESPN and ABC), Comcast (which owns NBC), ViacomCBS (which owns CBS) and Fox — will probably just pay the league a lot more money for what they already have.
Source: Here’s how NFL TV rights are expected to shake out for the rest of the decade, according to sources