If you’re one of the people who laments how every digital service seems to be moving toward a subscription-based model, we’ve got some bad news for you: Consumer willingness to spend money on subscriptions is only increasing. A new report from market intelligence firm SensorTower found that customers in the U.S. alone spent a whopping $4.6 billion on in-app subscriptions in the top 100 apps in 2019.
Source: It’s a subscription world now