Podcasting refreshes the parts that radio cannot reach – but for how much longer? 

The most distinctive thing about podcasts is the more intimate relationship between creator and listener that they enable. A radio broadcast reaches large numbers of listeners simultaneously, many of them not giving the programme their undivided attention. Most podcasts, on the other hand, are heard via headphones so the producer has a different relationship with the listener.

Source: Podcasting refreshes the parts that radio cannot reach – but for how much longer? | John Naughton

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