Live sports, one of the final bastions of free and pay TV, appears under threat from the online upstarts. In addition to Amazon and DAZN, Facebook, Twitter and Google subsidiary YouTube have all dabbled in live sports and now regularly compete in rights auctions in key territories. As forecast by a report published back in January by Indian media giant Tata Communications, 2019 looks like a “tipping point for the sports industry.”
Source: Is Streaming the Future for International Sports Rights?