Universal Music Group Launches Centralized Analytics Tool for Artists’ Streaming & Social Data

Universal Music Group has launched a new app on iOS and Android called Universal Music Artists (UMA for short) that will provide analytics to its artists and their management teams from Spotify, Apple Music, Amazon and YouTube, as well as social insights Facebook, Instagram, and Twitter in one place. UMG says analytics from Deezer will be added in 2020.

Source: Universal Music Group Launches Centralized Analytics Tool for Artists’ Streaming & Social Data

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