Touring Artists Are Sitting on a Goldmine of Live Recordings — Veva Live Is Doing Something About It

VEVA Live focuses on real-time turnaround. All of the hi-res audio and metadata captured from the night is immediately accessible via VEVA’s platform, Asset Connect. Working directly with the FOH engineer, VEVA is able to connect the entire artist team — ranging from management, their label, marketing, and social media teams — to quickly access the material and decide how to exploit it.

Source: Touring Artists Are Sitting on a Goldmine of Live Recordings — Veva Live Is Doing Something About It

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