Record labels can now pay Spotify to promote artists on the platform, via pop-up ‘Music For You’ alerts

Spotify has announced that, for the first time, record companies (and other industry players) will soon be able to pay to have their artists promoted to targeted fans within the Spotify ecosystem via a ‘Brand New Music For You’ pop-up visual ad.If that sounds a lot like the way labels and artists currently shell out to get in front of fans in sponsored posts on Facebook and Instagram, that’s because… it is.

Source: Record labels can now pay Spotify to promote artists on the platform, via pop-up ‘Music For You’ alerts

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