IFPI’s research reveals that the highest rate of growth for music streaming is among 35-64-year-olds, with more than half (54%) of that age group using a streaming service during the survey period (April-May 2019). That’s an 8% rise on the previous year, although it’s worth noting that the early years of streaming were driven by early adopters and young consumers, so it is only to be expected that the age of users would rise as it becomes the dominant format.
