Hollywood Majors Regret Their Failure To Embrace A Smarter Web Strategy

Now, at a moment when Netflix is exponentially expanding as a content provider as well as a streaming platform, Hollywood’s tactical mistakes seem all the more painful. An early example: At a time when brick-and-mortar thinking already was on the fade, Viacom’s Sumner Redstone invested billions in Blockbuster’s vain initiative to control the DVD-rental business.

Source: Peter Bart: With Streamers’ Clout Expanding, Hollywood Majors Regret Their Failure To Embrace A Smarter Web Strategy

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