As Podcast Industry Grows, Licensing Music Can Get Complicated — and Pricey

In the past few years, podcasting has grown from a cottage industry into big business, with 93 million listeners and $479 million in yearly advertising revenue in the United States, according to PricewaterhouseCoopers. Producers have become more sophisticated about licensing music — and more willing to pay for it. But clearing rights, for both recordings and the underlying compositions, can be complicated and expensive.

Source: As Podcast Industry Grows, Licensing Music Can Get Complicated — and Pricey

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