How Piano built a propensity paywall for publishers — and what it’s learned so far

Since launching the propensity paywall in June, Piano has witnessed it in action for two clients: one saw a 20 percent increase in its paid conversion rate and the second saw a 75 percent increase in visitors converting to subscribers. Now it’s in place for five clients across eight sites.

Source: How Piano built a propensity paywall for publishers — and what it’s learned so far

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