In the past six years alone, there have been tremendous advancements made in the world of real-time analytics to make sense of the proliferation of streaming and financial data. What exists today is an opportunity to use this information to mitigate a content owner or content producer’s resources in real-time to elongate the runway and increase the chances of breaking a hit through the noise.
Source: How Data Is Changing The Way The Music Industry Discovers A Hit: An Introduction