NumberEight’s software is designed to sit within iOS and Android apps, using data from the various sensors on the smartphone – from accelerometers and light sensors to barometers to understand the context of its owner. For music-streaming services, this technology could be used, for example, to understand whether someone is at the gym or travelling on a bus, and adapt accordingly – from music recommendations to targeted advertising.
Source: NumberEight raises funding for AI tech that could help music streaming services