Spotify, Nielsen Deal May Mean More Money For Artists

Spotify will soon incorporate the Nielsen Digital Brand Effect platform to measure brand-related metrics in real time in the US, Germany, Canada, Mexico, UK, Spain, France, Netherlands, Japan, and Australia. The platform monitors the effectiveness of ad campaigns according to awareness, perception, frequency of ad exposure and purchase intent across audio, video, and display formats.

Source: Spotify, Nielsen Deal May Mean More Money For Artists

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