Apple gaining a better understanding of the artists its consumers follow – as well as the type of music they listen to, and when they’re most active – could inform any number of useful things. Think territory-specific artist exclusives, artist-led video content, 24-7 Beats 1 radio programming schedules, or even a completely new music discovery service.
Source: Apple’s buyout of Shazam: 5 reasons it could change music streaming forever