How Does Blockchain Affect Media and Entertainment? IBM Explains

Chad Andrews, IBM’s global solutions leader for advertising, said blockchain could be used in media and entertainment for storing consumer data in a way that could wrest some power back from the currently dominant data-collection giants like Facebook and Google. “Data [about consumers] can be combined, but different people own it,” Andrews said. “We have to be able to tokenize those data sets into discrete assets that can be traded in the market.”

Source: How Does Blockchain Affect Media and Entertainment? IBM Takes the Stage at IBC to Explain – Studio Daily

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