Music videos and music-related video content account for just 4.3% of overall YouTube traffic, according to data now released by San Francisco-based Pexeso. By stark comparison, gaming-related content accounts for 33.4% of the total, which mirrors the massive draw of channels like Twitch.
Entertainment-focused content also dwarfs music content, according to the data, with an 18.9% chunk. Random content uploaded by people, bloggers, and YouTube personalities also beat music content, accounting for 14.3% of the pie. Other categories like Sports and Film & Animation also trump music.
Source: Music Is Just 4.3% of YouTube Traffic, Research Shows