TuneCore CEO: YouTube is not the enemy – it’s a goldmine

As the major labels’ tanks rumble towards YouTube’s lawn, TuneCore CEO Scott Ackerman claims that independently distributed artists are increasingly seeing the video channel as both a goldmine and the greatest marketing weapon in their arsenal.

“Our artists see both YouTube and the streaming channels as a way to get their music out,” he tells Music Ally. “For most of our artists, that is their number one thing – they want their music heard. It’s not about money. They want their music out worldwide so everyone can hear it.”

Source: TuneCore CEO: YouTube is not the enemy – it’s a goldmine

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