Yelp Agrees to License Its Data to Sprinklr, All the Better for Marketers to Understand Their Consumers

Yelp SprinklrLogohas agreed to license data and reviews to Sprinklr, a company that helps marketers track what consumers say about them on digital platforms.

Marketers such as McDonald’s or Olive Garden, for example, use Sprinklr to see what customers are saying about them in a variety of venues, such as YouTube, Twitter, Instagram, Facebook, WeChat and more, all on a location basis. Other Sprinklr clients include Microsoft, Samsung, Nike and Havas.

The addition of Yelp’s extensive data should deepen the offering to marketers, ideally helping them understand what customers like and why they come back in a more precise way.

Source: AdAge

No Comments

  1. True, but I feel on the other platforms the information may be more “accurate”, or at least genuinely reflective of the “reviewers” opinion/experience, whereas there are LOTS of Yelp reviews that are phony, made to drive away business by competitors…

Post a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Get the latest RightsTech news and analysis delivered directly in your inbox every week
We respect your privacy.