This Company Thinks It Can Turn Music Pirates Into Paying Customers

The music business has traditionally taken a hard-line approach to online music pirates.

Once upon a time, of course, it sued them directly – but that didn’t work out too well for anyone. These days, the general consensus at rights-holders is that a stern but educative series of warnings from a user’s ISP is the best route to stopping individual infringers – whilst simultaneously forcing broadband providers to block torrent sites in the courts.

But could there be another, kinder approach? Is the music business missing out on revenues by trying to warn, rather than directly convert, torrent site users online?

Content protection and data-analytics solutions specialist MUSO believes so.

Source: Music Business Worldwide

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