Yelp 
has agreed to license data and reviews to Sprinklr, a company that helps marketers track what consumers say about them on digital platforms.
Marketers such as McDonald’s or Olive Garden, for example, use Sprinklr to see what customers are saying about them in a variety of venues, such as YouTube, Twitter, Instagram, Facebook, WeChat and more, all on a location basis. Other Sprinklr clients include Microsoft, Samsung, Nike and Havas.
The addition of Yelp’s extensive data should deepen the offering to marketers, ideally helping them understand what customers like and why they come back in a more precise way.
Source: AdAge