VR – RightsTech Project

Will It Even Be Called Music? The Intriguing Future Of Virtual Reality

July 12, 2016By rightstech

Filming Virtual Reality can be eye-wateringly expensive, with The New York Times said to have spent up to $100,000 a minute on its recent VR film The Displaced. Little wonder that U2 and Muse’s excursions into VR were backed by Apple, its $200bn cash pile and a corporate taste in music.

Put like this, the appeal of combining Virtual Reality and music seems at first glance like an expensive trinket to sit alongside 4K TVs in the home of the rich and easily swayed. But dig a little deeper into VR and a new thread emerges, where independent artists are driving experimentation in a technology that could – depending on who you talk to – transform music listening itself, reinvent the music video, fundamentally change live music or fade out again like just another fad.

Source: The Quietus | Opinion | The Quietus Essay | Will It Even Be Called Music? The Intriguing Future Of Virtual Reality

Embracing Virtual Reality Could Enable Streaming Services To Finally Move Forward

May 31, 2016By rightstech

A few days ago, streaming service Rhapsody announced it was launching a VR app, with the initial content consisting mostly of performances shot at SXSW. The quality of the performances is fairly solid, and while the requirement that all videos be downloaded before being played means that live-streaming shows in the app is still not possible, it’s certainly a pleasant diversion and value add to be able to watch some shows and see what new artists might be like live.

But while this venture feels like a fun experiment, it also leads to much bigger questions — namely, is embracing VR the future of music streaming services? And if services get into the VR game, what does that mean for artists who planned on building and monetizing their own VR content?

Source: Embracing Virtual Reality Could Enable Streaming Services To Finally Move Forward [Cortney Harding] – hypebot

How the Blockchain and VR Can Change the Music Industry

February 17, 2016By admin

The majority of the critical issues cited by music industry experts stem from a few sources, but a key problem area falls within transparency and clarity of ownership data, or metadata to be precise.

Metadata in this case is the basic info that is needed to identify who wrote, performed, and owns the music that you listen to every day.

This data and its accuracy are a vital means to ensure that creators and owners get paid for their work when their music is used.Whether it is streamed online, broadcast in a coffee shop, licensed for a TV show, or played on an iPad, this data is the underpinning key or map, if you will, that leads back (in theory) to those who created and/or are invested in that musical work. It sounds like a simple thing to deal with in 2015. Just track all plays, and then pay who is owed for their work. But it’s not that simple.

Source: Medium