Shelfie (formerly BitLit) is a free mobile application that connects readers to their books. The company is considered among the most doggedly successful of the publishing-sector startups, now partnering with more than 1,200 publishers. Shelfie currently boasts more than 450,000 titles and 24,000 audiobook titles available through the app.
The reason the app is called Shelfie is that it allows readers to digitize their print library by taking a photo of a bookshelf (a “shelfie”) and upload it to the system. Readers then can identify a list of books available free of charge or at a discount, and are able to download an ebook or audiobook simply by snapping a photo of their book’s copyright page marked with a bookplate or their handwritten name.
Source: Canada’s Shelfie Partners with Germany’s De Gruyter in Ebook Bundling