Rumble – RightsTech Project

Video licensing platform Rumble announced today that it will make its entire portfolio of social and viral videos available for license by Getty Images’ global customer base, making it the largest source of social video for Getty.

Rumble’s network of 18,000 video creators upload their videos to its platform via the web or iOS and Android apps, which then automatically post them to social sites including YouTube and Facebook. Videos can also be distributed to over 200 Rumble partner sites, including outlets such as Reuters, Yahoo and NBC. In 2015, Rumble creators generated over 74 million views on Rumble.com and 1 billion views across all platforms.

Source: VideoInk

RightsTech Extra

AI Companies Get the Picture

By Paul Sweeting

One of the biggest challenges facing copyright owners in grappling with the rapid development of generative AI technology, apart from a murky legal status, has been market failure, as discussed here in previous posts. The amount of existing material needed to train gen-AI models is so great, and so varied, that gauging the value of any one piece of it to establish a market price for it for licensing purposes is often effectively impossible. One group of rights owners is finding willing buyers among AI companies, however. An active, albeit for various reasons mostly sotto voce market has begun to emerge for the use of images held in large photo archives and by photo agencies and social media platforms, complete with per-unit industry and at least a nod toward creator attribution... Read More >>