Microsoft’s acquisition of Activision Blizzard is aimed at shaking up the game industry by building out the software giant’s library of blockbuster videogames and bolstering its efforts to entice consumers onto its cloud-gaming service. The planned $75 billion deal would be Microsoft’s biggest ever and its most ambitious investment yet in its plan to turn its Game Pass subscription service into the Netflix of gaming.
Source: Microsoft’s Activision Blizzard Deal to Power Its Netflix-of-Gaming Aspirations

Microsoft announced a deal to buy video-game player Activision Blizzard for $68.7 billion in cash. If it goes through, it would be Microsoft’s biggest-ever acquisition — and by far the biggest deal ever in the video game biz — as well as the largest tech deal to date. With Activision Blizzard, Microsoft would become the world’s third-largest gaming company by revenue, behind China’s Tencent and Sony.
The battle over how Hollywood studios share profit with talent and creatives has been raging since the invention of movies. The current tensions have ratcheted upward due to the advent of the streaming wars and the new business models the deep-pocketed players have developed.



