How we monetize fandom in an increasingly online world is a question that doesn’t just exist in music, but also in sports. As such we can learn from each other. Brand new American football club Inter Miami just launched a video strategy that is all about engagement. Let’s see what they’re doing, how they do it, and what it means for those monetization strategies.
Source: Livestream monetization strategies, or what we can learn from Inter Miami CFR


The Federal Trade Commission will be the agency to review Amazon.com’s proposed acquisition of Hollywood studio MGM, according to people familiar with the matter, just as the commission gets a new chairwoman who has been critical of the online giant’s expansion.

PSTH confirmed earlier today (June 20) that it had entered into a definitive agreement with UMG’s majority owner, Vivendi, to acquire 10% of outstanding ordinary shares in UMG for approximately $4 billion. Later this year, after Vivendi completes the previously announced listing of UMG on Euronext Amsterdam, shares representing 10% of the music company will be distributed to PSTH shareholders.
The money will be used to “to acquire a substantial pipeline of songs”, said Hipgnosis, including “some of the most influential and successful songs of all time.” The placement opened today, and is expected to close on July 6 – although Hipgnosis reserves the right to close it earlier or later than this date.
