Premium subscription streaming generated $3.1B for rightsholders in the US in H1 2026

Streaming generated USD $4.9 billion, up 4.7% YoY, with paid subscriptions generating $3.4 billion in the period – up 6.4% YoY. The ‘Premium’ subscription part of that equation generated $3.11 billion for rightsholders in H1 2026, up 7.8% YoY. The other half of the equation – ‘non-premium’ subs, largely music bundled into services where music isn’t the main event – fell 9% YoY to $239.1 million.

Source: Premium subscription streaming generated $3.1B for rightsholders in the US in H1 2026

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