For Netflix, such a deal would have complicated the business model for a company that had already vaulted to a leading position in Hollywood on its strength as a streaming pure-play. Even its recently diminished market cap had Netflix nearly twice as valuable as Disney and far above any other media outlet. And at $72 billion, the price for Warner was steep for a company with just under $10 billion in annual free cash flow—and no history of doing megasize deals.
Source: All the Ways Netflix Actually Won Even Though It Lost Warner