In its full-year results for 2024 The New York Times Company reported ending the year with 10.8 million digital subscribers — an increase of 1.1 million compared with the end of 2023. Of those 10.8 million subscribers, 3.5 million (or 32%) subscribed only to either its Games, Cooking, Wirecutter, Audio or The Athletic products.
Source: Third of New York Times subscribers do not pay for its news product