TikTok is forming an in-house Music Content Investment Team based in Los Angeles, New York, and San Jose, focusing on “partnership or acquisition opportunities in the music content space on a global level.” In other words, TikTok is moving into the competitive music M&A market. Tellingly, it’s looking to the world of investment banking and private equity to find the execs who will lead this charge.
Source: TikTok is forming an investment team to acquire music content and companies