Ads are scarce, search and social traffic is dying, and readers are burned out. The future will require fundamentally rethinking the press’s relationship to its audience. What will emerge in the wake of mass extinction, Brian Morrissey, another media analyst, recently wrote in his newsletter, “The Rebooting,” is “a different industry, leaner and diminished.” In fact, he told me, what we are witnessing is nothing less than the end of the mass-media era.
Source: Is the Media Prepared for an Extinction-Level Event?