The new funding round was led by Pophouse Entertainment and also brought along music manager Marc Jordan through his investment fund Blue Amber Investments, multi-platinum artist LP, Supercell co-founder Mikko Kodisoja, and Danish VC firm Blackwood Ventures. Sweden-based Snafu uses an AI A&R tool dubbed ‘EMMA’ which it says has been trained to “find undervalued artists based on a wide range of metrics”.
