The renewed desire to bundle is something of a race against the clock. Zaslav and some other media moguls (perhaps most notably Fox CEO Lachlan Murdoch) have long touted their plans to use the cash generated from their cable TV channels to help fund streaming efforts. But it has become increasingly clear that cord-cutting continues to accelerate, and there are inflection points on the horizon that would only speed up cable’s demise.
Source: The Great Rebundling: Who Will Figure Out How to Rebuild Pay TV First?