New York City-headquartered Influence Media, which in February revealed that it had partnered with Warner Music and BlackRock to invest $750 million in music IP, unveiled this latest play today. According to higher-ups, the “groundbreaking deal” will see Influence take a stake in the “master recordings catalog” of 46-year-old Blake Shelton, referring specifically to works that became available to fans between 2001 and 2019.
Source: Blake Shelton Sells Recorded Catalog to Influence Media Partners