The company says the backing has come from a group of investors including Shiv Prakash (former VP of Investment, Hipgnosis Song Fund), Aligned Ventures, Kristina Tunkrans (former Chief of Music, Epidemic Sound), Marcus Konstantino (Partner, HDR Partners), Gustav Nordlindh (Founder and CEO at Royal Streaming), Kim Fai Kok and Dara Gill (Framtid).