In a clear reference to Netflix’s disappointing Q1 performance – and forecast that it will lose 2 million more net subscribers in Q2 – Ek said: “I personally look at what’s happened in the video streaming business and I wonder to myself if that industry didn’t get ahead of itself. Because frankly, yes, it did increase prices, but it’s also now finding itself in a position where it’s harder and harder to find future growth.”
Source: Music’s biggest companies are waiting for a Spotify price rise. For now, Spotify isn’t budging.