Netflix plans to offer cheaper, ad-supported tiers to consumers within a year or two as it pushes to tap a wider set of potential customers amid stiffer competition from rival firms. The firm, which reported a loss of 200,000 subscribers in the first quarter, will introduce the ad-supported plans to give customers more choice, company co-chief executive Reed Hastings said on an earnings call.
Source: Netflix to introduce ad-supported plans in a major shift