App Annie reports that global consumer spending in the top 25 live streaming apps grew 57% YoY in 2021. Global time spent using live streaming apps grew 40% during the same period. It shows just how important live streaming has become to the creator economy as a whole. The top markets leading lifetime spending on Twitch include the United States, the United Kingdom, Germany, Canada, France, Australia, South Korea, Italy, Mexico, and Spain.
Source: Twitch Surpasses $1 Billion In Global Consumer Spend on Creators