There was a time when the biggest companies in digital media seemed to be on the verge of selling for billions of dollars. But, those huge values have so far proved largely theoretical. With the exception of German media conglomerate Axel Springer’s decision to pay about $1 billion this past summer to buy Politico, few buyers were willing to actually pony up the money to buy the hottest brands in digital media.
Source: Why publishers like Vox Media are merging with their biggest rivals