TikTok’s crop of book lovers are boosting sales for Canada’s largest bookseller. In its second-quarter earnings report, Indigo Books and Music Inc. said In its second-quarter earnings report, Indigo Books and Music Inc. said that #BookTok is having a noticeable positive effect on demand, especially for older titles.
Source: #BookTok Is Boosting Sales For Brick-And-Mortar Bookstores – Tubefilter