What’s Fueling a Surge of Content M&A Talks — and Driving Up Valuations

The content M&A market is booming, triggered by low interest rates and increasing streaming competition.  “It does feel like a bit of a frenzy,” says Thomas Hughes, CEO for the Americas at Vuulr, a global online content marketplace. However, seemingly outlandish prices can be justified based on the long-tail value of well-known intellectual property. Hughes, for one, doesn’t think Amazon is overpaying for MGM, calling the studio “a treasure trove.”

Source: What’s Fueling a Surge of Content M&A Talks — and Driving Up Valuations

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