In a fresh newsletter sent to the music industry, YouTube’s Global Head of Music Lyor Cohen confirmed that YouTube paid artists, songwriters, and rights-holders over $4 billion in the last 12 months – money derived from both YouTube ads and YouTube Music / YouTube Premium subscriptions. Additionally, Cohen says that YouTube added more paid ‘members’ in Q1 21 than in any other quarter since launch.
Source: YouTube says it paid the music industry over $4bn in the last 12 months