The Major Label NFT Strategy Will Focus on Long-Term Revenue

Instead of diving headfirst into the market, label execs still trying to understand how NFTs can become long-term revenue generators, given the challenges of marketing to paranoid cryptocurrency collectors who are generally skeptical of corporate vendors, while considering risk factors that range from environmental damage to unauthorized knockoffs that could diminish the value of label-sold goods. Says one label source: “We don’t want to make $1 million today at the expense of $100 million in a year.”

Source: The Major Label NFT Strategy Will Focus on Long-Term Revenue

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