The art world is fueled by investors hunting for alternative stores of value – indeed, art is one of the most effective wealth preservers in the world. While this has historically been restricted to physical art, the introduction of enforceable ownership rights for digital art, as well as other online creations such as in-game items or audio clips, means these can now be purchased by investors.
Source: NFTs: How Licensing Technology Furthers Art’s Revolution | Kraken Blog